You Are Not a House: How to Build Your Real Estate Career with Passion and Authenticity Bill Fisher

ISBN: 9781425111038

Published:

Paperback

230 pages


Description

You Are Not a House: How to Build Your Real Estate Career with Passion and Authenticity  by  Bill Fisher

You Are Not a House: How to Build Your Real Estate Career with Passion and Authenticity by Bill Fisher
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 230 pages | ISBN: 9781425111038 | 5.77 Mb

How does a real estate agent build a rich, satisfying career? For decades, real estate professionals have thought of the classified ad as the standard for all their advertising and marketing. Use punchy words, leave out information that readers willMoreHow does a real estate agent build a rich, satisfying career? For decades, real estate professionals have thought of the classified ad as the standard for all their advertising and marketing.

Use punchy words, leave out information that readers will call to find out about, tease the reader all the way to the phone. This may help sell a house, but it does very little to build your career and motivate people to call on YOU, not an advertised house, for help with real estate matters. You are not a house. Neither, of course, are your potential clients.

You are a human being whose combination of good will, intelligence, energy, commitment to service, and knowledge make you the person that many potential buyers and sellers will be anxious to call upon, knowing who they are will click with who you are-if only they know something about you. You cant TELL them who you are- but you can SHOW them. That is precisely what service-oriented marketing is all about. Give away free samples of who you are and what you do and how you serve your clients and your phone will ring with warm new clients asking for your further help.

This book covers it all-every step to take if you wish to cultivate a great career and a loyal client base-and it does so with LOL wit and with the benefit of over 25 years as a real estate professional and creator of marketing programs.



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