Diversity in European Marketing: Text and Cases Andr?s Bauer

ISBN: 9783834914200

Published: March 14th 2012

Paperback

264 pages


Description

Diversity in European Marketing: Text and Cases  by  Andr?s Bauer

Diversity in European Marketing: Text and Cases by Andr?s Bauer
March 14th 2012 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 264 pages | ISBN: 9783834914200 | 10.69 Mb

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into theMoreThis case book offers a non-traditional issue-centered perspective to European marketing.

Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.



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